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Why You Should Think Mobile-First for Facebook Ads

Posted by | Jun 15, 2017

facebook-mobile-ads

As smartphone and tablet use now make up two-thirds of all digital media time, it shouldn’t come as a surprise that the same is true for Facebook ads consumption. In fact, in their 2017 Q1 Earnings report, Facebook revealed that 85% of their advertising revenue came from mobile.

While this doesn’t mean you should completely cut desktop advertising out of the equation, you should think mobile first when creating your Facebook advertising campaigns.

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Topics: Optimization, Digital Marketing, Social Media, Mobile Marketing

Three Key Factors for Optimizing Lead Generation

Posted by | Jun 9, 2017

Optimizing Lead Generation

How do you optimize your efforts for lead generationFirst you need to understand the persona of the target – those who view your email, website, landing page, etc.

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Topics: Optimization, Lead Generation

Stop Concentrating on Your Home Page

Posted by | Dec 4, 2013

Stop concentrating on your home page

Web designers typically place a lot of value on the index page of your domain, i.e. your home page. However, the idea of a static index page designed to be a visitor’s portal into your site is no longer valid.

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Topics: Optimization, Digital Marketing, Strategy

Five Elements of Responsive Design

Posted by | Nov 14, 2013

Every year, the number of devices that access your website grows. From smartphones to tablets, users are now visiting your site from a vast and varied selection of platforms. Is your site flexible enough to respond to this growing trend?

Responsive Website Design

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Topics: Optimization, Digital Marketing

Improve Landing Pages With Lead Generation Strategies

Posted by | Nov 7, 2013

Today I want to share some proven lead generation strategies that can produce up to 65% online lead conversion rates.  The best news is that you don't need to spend more dollars in paid media to get better results.  If you start with the end in mind, improving landing pages is a great place to start. 

Free eBook

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Topics: Optimization, Lead Generation

Conversion Optimization: Best Practices Don't Always Work

Posted by | Feb 12, 2013

If you have followed this blog for any time you know I am high on using best practices to optimize conversions. Remember though that it may not work for you.

Best practices should be viewed as a starting point for optimizing your marketing efforts. Whether it’s direct mail, offline advertising, store displays, your website, landing pages, social media, online advertising or email sends, you need to determine whether those “best practices” work for you and your audience.

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Topics: Optimization, Strategy, Website Optimization

Conversion Optimization Is More Than Landing Page Optimization

Posted by | Nov 27, 2012

In the digital marketing world conversion optimization is equated with optimizing landing pages to get visitors to take the action businesses want. While important, optimizing conversion rates goes well beyond landing pages. It comes down to getting more bang for your bucks, i.e., a better ROI.

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Topics: Optimization, Strategy

Personalization: Key to Marketing Engagement

Posted by | Nov 20, 2012

Organizations often create their customer experience based on a profile of the “majority” of visitors to it. Is there a better way to create a user experience?

Designing a customer experience this way may or may not be a good beginning, but that’s all it should be. A better starting point is designing different user experiences for different segments of your customer base. Once that first step is in place, the next step is to personalize the experience based on what you know about individual visitors and their past behaviors.

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Topics: Optimization, Lead Generation, Consumer Insights

How to Supercharge Your Business Blog

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How to Drive Conversions With Email Marketing

Email Marketing

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Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

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How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

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Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

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Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

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How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

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On Demand Webinar: The Ultimate Content Marketing Blueprint

The Ultimate Content Marketing Blueprint

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