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How to Produce Error-Free Work for Clients

Posted by | Mar 6, 2017

happyclient.jpg

Every ad agency since Mad Men’s Sterling|Cooper|Draper|Pryce has strived to produce effective and error-free work for clients. With over 30 years’ experience at several agencies, I believe DMN3 has developed one of the most fool-proof procedures to eliminate errors in the industry.

We’ve dubbed it the “10-Step Procedure to Happy Clients”. We use it for both offline and online projects. A key element in this procedure is to be sure everyone working on the job has access to ALL the latest details.

Here’s how it works:

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Topics: Privacy & Trust, DMN3, Digital Marketing Agency

OOPS: Avoiding Costly Marketing Mistakes

Posted by | Jan 28, 2014

Direct Mail Mistakes

The marriage of big data and marketing is inevitably going to present opportunities for insensitive blunders that alienate prospects. The worst-case scenario recently caused a PR nightmare for OfficeMax, when they inadvertently sent a grieving father mail addressed to him and his “Daughter Killed in Car Crash.” Yes, it really said that.

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Topics: Privacy & Trust, Data and Analytics, Traditional Marketing

Think Before You Tweet

Posted by | Jan 3, 2014

To tweet or not to tweet? That is the question. We sometimes overshare on social media, oblivious to the fact that our status updates are a window to personal details.

Online privacy concern

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Topics: Privacy & Trust, Social Media

Brand Reputation and Divisive Issues: 3 Ways to Respond

Posted by | Aug 28, 2012

There’s no such thing as freedom of speech when it comes to brand reputation! A brand’s reputation is vulnerable if its executives take a stand on controversial issues. Here are three ways how brands should respond to them.

Is there a right or wrong approach in such situations? Common sense suggests the following can help protect the reputation of brands.

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Topics: Privacy & Trust

Online Trust: How Much Have You Earned?

Posted by | Aug 7, 2012

If you want visitors to your online sites to take action, then you must start with establishing trust in their minds. Why do some brands get it while others don’t?

If you’ve read this blog over the years, you know the importance of trust in affecting online behavior. Perceived trust is essential for online consumers to take actions. Some brands have mastered many of the practices it takes to establish trust. Others fail to instill trust in those who visit them online.

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Topics: Privacy & Trust, Digital Marketing

Do You Trust the Internet?

Posted by | Jul 24, 2012

There is still a lack of trust when it comes to the Internet. That distrust extends to the information found on the Internet as well as the use of personal information for targeted promotions.

In a recent Mancx study conducted by Harris Interactive, 98 percent of American adults who have looked for information online don’t trust what they find. They are seeking online content that is both credible and relevant. Ninety-three percent of American adults who look for information online say they could be more satisfied with what they find.

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Topics: Privacy & Trust, Digital Marketing

Social Media Marketing: Do You Know How?

Posted by | Jul 13, 2010

Social Media is a wave sweeping across the Internet. How to catch and ride that wave is at the forefront of online marketing discussions. Whether your organization is in Houston, Chicago or Tokyo, you are probably struggling with how to use social media sites to further your marketing objectives. Here are some things you should know…

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Topics: Privacy & Trust, Digital Marketing, Social Media

You Need a Quality Website to Create Trust in Visitors’ Minds

Posted by | Jun 29, 2010

Your website never gets a second chance to make a first impression. When Internet users visit your website, they make a judgment about it AND your organization. That subliminal judgment also includes how trustworthy you are. Here’s why website quality and online trust are inseparable…

The first assessment happens almost instantaneously. Our brains subliminally decide if the website or landing page is one we like, based on our innate perceptions of quality. This initial reaction continues to prejudice a more considered review of the page and reduces trust and the likelihood of taking the desired conversion action.

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Topics: Privacy & Trust, Digital Marketing

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