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Ordinary Wisdom of Advertising Demographics No Longer Applies

Posted by | Mar 19, 2013

To many in the advertising industry, those of us over 50 are small potatoes. After all, conventional advertising wisdom is that the Adults 18-49 demographic is the only one that counts. It’s the most coveted demographic. To this author, this kind of conventional advertising wisdom defies logic.

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Topics: Strategy, ROI

Predictive Analytics: A Better Marketing ROI

Posted by | Feb 19, 2013

Are you still haphazardly bombarding your prospective customers with marketing campaigns based on a few demographic variables? If you are not using predictive analytics you need to rethink your approach.

Predictive analytics uses past data to predict future results. That’s a lot easier said than done. For predictive analytics to work you need lots of data from a variety of sources about your target market. The data must be accurate and meaningful. We’ve all heard the saying; “garbage in, garbage out.” Once you have good data from a variety of sources, it needs to be integrated and displayed in meaningful ways. Only then can a marketer analyze it and make predictions about future behavior and the success of a particular marketing promotion.

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Topics: Data and Analytics, Strategy, ROI

Migration to Mobile Devices' Impact on Ad Revenue

Posted by | Jun 12, 2012

The speed at which Internet users are switching from PCs to tablets and smartphones is causing big problems for companies that rely on advertising. Take Facebook for example. Facebook’s IPO snafu has its roots with their caution to potential investors about the threat of mobile devices to its ability to monetize the site and who was warned and when.

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Topics: ROI, Mobile Marketing

Marketing Analytics: Are You Still Looking for the Holy Grail?

Posted by | Mar 20, 2012

You are not alone if you are having trouble finding the right analytics program to measure your marketing efforts. Why is it so hard to find and use the right marketing analytics software?

Even while many use them, marketers are still struggling to make sense of the unprecedented explosion of marketing channels. A good marketing analytics platform that integrates owned, earned and paid marketing channels could provide actionable intelligence that makes a real difference in ROI. For many companies it remains the elusive Holy Grail.

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Topics: Data and Analytics, Strategy, ROI

Understanding the Impact of Social Media on Your Bottom Line?

Posted by | Mar 1, 2011

A number of recent surveys have assessed how organizations are using Social Media. See how you measure up…

It’s no secret that social media is where you want to be if you are a marketer these days. That’s the easy part. The hard part is how to effectively use social networking, media sharing, blogging, review, news and other social media sites to make your organization more successful.

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Topics: Social Media, ROI

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