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Are You Making These 3 PPC Mistakes?

Posted by | Apr 19, 2017

pay-per-click

For many marketers, PPC (pay-per-click) success still seems like a dream. After reviewing hundreds of PPC campaigns for clients, here are a few of the issues we found that cause poor results.

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Topics: Search Marketing

Increase Search Marketing with Visual Content

Posted by | Mar 23, 2017

The shift to visual content is so dramatic that comScore dubbed it the “rise of the visual web.” This trend shows no sign of slowing down. For Marketers, visual content is proving to be more engaging than other forms of content marketing. It is also becoming a new resource for boosting Search Marketing results.

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Topics: Digital Marketing, Content Marketing, Search Marketing

What to Look for When Hiring an SEO Strategist

Posted by | Jan 4, 2016

SEO Strategist

SEO is an art not a science. Google keeps the rules of the game close to the chest. And they’re constantly changing these rules. As Duane Forrester of Bing puts it, “As the [search] engines get smarter with and about signals, and as new, trustworthy signals are grown and adopted, the SEO of yore becomes a bit less relevant.”

This makes it necessary to hire SEO strategists who understand today's search engine best practices. You need to ask the right questions and you need to get the right answers. If the answers reflect outdated SEO techniques, keep searching.

So what are the right questions to ask? Actually, there is only one question you need to ask:

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Topics: SEO, Search Marketing

7 Changing Buying Behaviors You Must Address

Posted by | Dec 23, 2015

I don't have to tell you that the customers' buying behavior continues to evolve. Technology empowers this changing behavior. It gives shoppers easier access to the information needed to make buying decisions before they walk into a store or contact a salesperson. It also enables them to quickly share information and opinions with friends and peers.

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Topics: Strategy, Consumer Insights, SEO, Search Marketing

Search Marketing Tool Comparison: Raven Vs Moz

Posted by | Dec 3, 2015

 SEO Tools

I’ve recently been exploring various tools to help manage our search engine marketing efforts. While there are many different options, the two that ultimately won over our subscriptions were Moz and Raven Tools

While these tools each have their pros and cons, they both offer valuable insights. In this post, we will explore each tool – the highlights, benefits and features that can best help your marketing efforts. 

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Topics: Search Marketing

7 Best Practices for Proper PPC Account Structure

Posted by | Sep 4, 2015

Last week, I explained how to spot a bad PPC manager. As I noted in the article, one surefire sign of incompetence is improper account structure. I also promised you a few tips on how to set up your account structure for success. 

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Topics: Search Marketing

Two Signs of a Bad PPC Manager

Posted by | Aug 27, 2015

bad-ppc-manager

You know the feeling. Marketing executives that oversee PPC managers or their agency performing PPC for them often have a nagging feeling that the campaigns are not performing as well as they should.  But how can you tell for sure? Today, I’ll show you the most important key indicators and best practices that dictate the success or failure of a PPC campaign.

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Topics: Search Marketing

The One PPC Mistake You’re Probably Making

Posted by | Aug 19, 2015

digital-advertising-fraud

Did you know that most PPC campaigns fail to generate positive results? Why do so many brands continue to throw ad dollars in the waste basket by launching ineffective PPC campaigns? Well, the answer lies in one common PPC mistake almost every business makes.

And that mistake is…

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Topics: Search Marketing

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