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Why You Should Think Mobile-First for Facebook Ads

Posted by | Jun 15, 2017

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As smartphone and tablet use now make up two-thirds of all digital media time, it shouldn’t come as a surprise that the same is true for Facebook ads consumption. In fact, in their 2017 Q1 Earnings report, Facebook revealed that 85% of their advertising revenue came from mobile.

While this doesn’t mean you should completely cut desktop advertising out of the equation, you should think mobile first when creating your Facebook advertising campaigns.

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Topics: Optimization, Digital Marketing, Social Media, Mobile Marketing

Should You Market to Baby Boomers on Social Media?

Posted by | May 27, 2017

baby-boomers-on-social-media

Does it make sense to market to Baby Boomers on social media? What better way to find the answer to these questions than by going straight to this demographic. To better understand this group, DMN3 did an online survey of 1,000 people aged 60 to 69. We wanted to learn about their online activities.

Here's what we found.

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Topics: Social Media, Boomer and Senior Marketing

Why You Should Think Mobile-First for Facebook Ads

Posted by | Mar 11, 2016

facebook-mobile-ads

As smartphone and tablet use now make up 60% of all digital media time, it shouldn’t come as a surprise that the same is true for Facebook ads consumption. In fact, in their 2015 Q4 Earnings report, Facebook revealed that 80% of their advertising revenue came from mobile.

While this doesn’t mean you should completely cut desktop advertising out of the equation, you should think mobile first when creating your Facebook advertising campaigns.

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Topics: Social Media

Double Your Facebook Marketing Reach

Posted by | Jan 27, 2016

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It’s challenging. You spend time and energy building a community of Facebook fans. Then, Facebook changes its algorithm. You invest even more resources in Facebook marketing. The algorithm changes again. You continue to do paid campaigns to reach your followers. No bueno.

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Topics: Social Media

Social Media ROI Starts with Direct Marketing

Posted by | Jan 6, 2016

When it comes to marketing success, Social Media Marketing almost always plays an essential role. Yet many social campaigns overlook proven direct marketing principles. That's why it's not surprising that a recent CMO survey found that only 11% of responding CMOs said that they saw a return on investment from social media..

If you want some quick wins with your social media marketing, start with a disciplined and quantifiable approach.

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Topics: Social Media, Direct Marketing

3 Brilliant Examples of Social Media Lead Generation Done Right

Posted by | Dec 2, 2015

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Social media has grown astronomically over the years. With millions of users now engaged across various social platforms, brands have a lot to gain by harnessing the power of social media for lead generation.

Let's take a look at three brands that exemplify social media lead generation best practices. Our hope is that these examples will inspire ideas and insights for your own organization.

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Topics: Social Media

8 Mind Blowing Social Media Stats

Posted by | Sep 29, 2015

There’s no shortage of social media statistics floating around the web. Facebook is the largest social media network; hashtags help increase your reach; visuals enhance engagement – I’m sure these sound familiar.

For this blog post, I set out to find social media stats that really wowed me. Whether it’s a new perspective on a well-known fact or something you’ve never heard before, here are eight social media stats that will blow your mind.

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Topics: Social Media

The #1 Ingredient in Building Your Personal Brand on Social Media

Posted by | Sep 24, 2015

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Surprise – it has nothing to do with online marketing or social media.

I assume that you do not need convincing about why your personal online brand is important. So I’ll focus on the most critical ingredient for a great personal online brand.

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Topics: Social Media

How to Supercharge Your Business Blog

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Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

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Build an Inbound Marketing Powerhouse

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Ten Step Guide to a Successful Website Redesign

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Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

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Maximize Marketing ROI Using Analytics

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