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Top 10 Marketing Jobs For Technology Leaders in 2017

Posted by | May 8, 2017

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If you had any doubt about the customers’ fundamental control over your company’s sales and marketing, the just-released Forrester report, 2017 Predictions: Dynamics That Will Shape the Future in The Age of The Customer will make you a believer.

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Topics: Digital Marketing, Strategy

How to Motivate Employees to Share Their Knowledge

Posted by | May 2, 2017

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As marketers, we work in a team environment. At DMN3, for instance, we thrive on a collaborative structure. As the saying goes, “none of us is smarter than all of us.” In other words, when you pool intelligence you get better results and exceed expectations. You’ll agree that a truly collaborative environment is one where everyone feels comfortable enough to share their knowledge and expertise. So, how do you inspire this free flow of information?

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Topics: Strategy

7 Changing Buying Behaviors You Must Address

Posted by | Dec 23, 2015

I don't have to tell you that the customers' buying behavior continues to evolve. Technology empowers this changing behavior. It gives shoppers easier access to the information needed to make buying decisions before they walk into a store or contact a salesperson. It also enables them to quickly share information and opinions with friends and peers.

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Topics: Strategy, Consumer Insights, SEO, Search Marketing

Four Habits of Highly Successful Marketing Leaders

Posted by | Sep 22, 2015

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What makes a good marketing leader? Marketing can be subjective, despite the data used to back up strategy. And so can my answer to the opening question. While I’m not Stephen Covey (author of the famous 1989 book, 7 Habits of Highly Effective People), I have learned through observation that there are certain characteristics that define marketing leaders….and make them just that, leaders.

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Topics: Strategy

[Infographic] How to Align Sales and Marketing for Winning Results

Posted by | Sep 2, 2015

It’s no secret that Sales and Marketing alignment is crucial for any company’s growth. It’s so important that HubSpot coined a term for the process: smarketing. That’s sales + marketing. But why is it so difficult to get Sales and Marketing on the same page?

Research and advisory firm Forrester says there are two main reasons companies fail to achieve smarketing alignment.

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Topics: Digital Marketing, Strategy

Context Marketing is the Key to Winning Your Customer's Heart

Posted by | Jul 30, 2015

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How do you delight a stranger? How do you attract the admiration of a consumer who has never heard of your products or services? The answer lies in your marketing strategy. Are you using mass marketing tactics or are you using context marketing to its full potential? 

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Topics: Strategy

7 Overlooked Marketing Strategies That Still Get the Best Results

Posted by | Jul 23, 2015

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I practice the art of marketing every day. It’s my job to help clients meet lead goals, improve their conversion rates and, at the end of the day, grow their business. By leading strategy for B2B and B2C clients across multiple industries, I have identified seven marketing formulas that help businesses to succeed.

Most of these marketing tips take back-to-basics approaches. In a marketing world filled with buzz words and ad jargon, a lot of fundamental marketing concepts get lost. Here are a handful of timeless marketing principles that still get the best results today.

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Topics: Strategy

The DOs and DON’Ts of Crafting a Value Proposition

Posted by | Mar 26, 2015

Dos and Don'ts of Value Propositions

Your value proposition is a statement that explains what benefit you deliver to consumers and how you do it better than your competitors. A great value proposition is succinct, specific and comprehensible.

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Topics: Strategy

How to Supercharge Your Business Blog

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How to Supercharge Your Business Blog
How to Drive Conversions With Email Marketing

Email Marketing

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Influencing the Impulse Buyer and Answering the Rational Buyer

Influencing the Impulse Buyer

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How to Build an Inbound Marketing Powerhouse

Build an Inbound Marketing Powerhouse

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Ten Step Guide to a Successful Website Redesign

Ten Step Guide to a Successful Website Redesign

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Lead Generation Using Inbound and Direct Response Marketing

Lead Generation Using Inbound and Direct Response Marketing

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How to Maximize Your Marketing ROI Using Analytics

Maximize Marketing ROI Using Analytics

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On Demand Webinar: The Ultimate Content Marketing Blueprint

The Ultimate Content Marketing Blueprint

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