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Super Bowl Ads: Inquiring Minds Want to Know

Posted by | Feb 3, 2014

Ad curiosity

Some come for the game. Others come for the halftime show. Almost everyone comes for the Super Bowl commercials. Super Bowl XLVIII, advertising’s brightest spotlight, featured a mix of the good, the bad and the forgettable.

Great marketing creates curiosity. It compels consumers to ask questions, and their quest for answers can drive traffic. Out of over 50 ads broadcast to millions of viewers, here are five that grabbed our attention and made us want to know more.

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Topics: Digital Marketing, Traditional Marketing

OOPS: Avoiding Costly Marketing Mistakes

Posted by | Jan 28, 2014

Direct Mail Mistakes

The marriage of big data and marketing is inevitably going to present opportunities for insensitive blunders that alienate prospects. The worst-case scenario recently caused a PR nightmare for OfficeMax, when they inadvertently sent a grieving father mail addressed to him and his “Daughter Killed in Car Crash.” Yes, it really said that.

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Topics: Privacy & Trust, Data and Analytics, Traditional Marketing

7 New Year Marketing Resolutions for 2014

Posted by | Jan 3, 2014

Rearview mirror

A new year is an opportunity to start fresh. With 2013 now in our rearview mirror, it’s a perfect time for those of us who live and breathe marketing to take a deep breath and reflect on what’s working and what needs to change.

Here are 7 marketing resolutions to consider for 2014.

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Topics: Digital Marketing, Traditional Marketing, Strategy, Mobile Marketing

Are You Prepared for 100 Percent Integrated Ad Campaigns?

Posted by | May 29, 2012

More channels and more integration between them is where marketing is headed today. How well are you prepared to integrate offline and online channels and understand what combination is working best?

In my last post I discussed the capabilities and effectiveness of brand marketers, agencies and publishers regarding multi-channel, cross-channel and real-time interactive marketing efforts. The capabilities and effectiveness of those responding to the PulsePoint survey dropped dramatically from multi-channel marketing to an integrated cross-channel among these groups. Add real time personalization to the mix and the results are even worse.

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Topics: Digital Marketing, Traditional Marketing

How Does Your Marketing Agency Measure Up?

Posted by | Feb 28, 2012

It’s no secret that there’s a historic marketing shift to digital, social and mobile channels underway. The question for many Chief Marketing Officers is whether their current marketing agency is up to the task.

The CMO Council’s report on client/agency effectiveness, “More Gain, Less Strain,” analyzed how its 6,000 global members are dealing with their marketing agencies as this landmark shift occurs.

The perceptions of the senior marketers interviewed for the study is that their current agencies are struggling to deal with the shift to digital marketing channels. Many of them are reassessing long standing agency relationships because of the greater importance of online marketing as part of their marketing strategies.

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Topics: Digital Marketing, Traditional Marketing, Strategy

QR 2D Barcodes: Growth, Expectations and Threats

Posted by | Feb 21, 2012

Marketers are rapidly coming around to using 2D barcodes as a way to integrate online and offline marketing efforts. The question is whether they are using them the way consumers want…

Marketers’ Perspective: A recent study of marketers by Scanbury shows a keen interest by marketers in the use of 2D barcodes. According to the study, 50 percent of the marketers surveyed were already using them. That number rises to 86 percent when asked about their future use. The open source QR (Quick Response) Code was the dominant format used by marketers.

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Topics: Digital Marketing, Traditional Marketing, Strategy

Can Print Be More Effective than Online Advertising?

Posted by | Jan 17, 2012

In this era of the growth of online advertising, print advertising is often seen as being less desirable than online advertising. That’s an ignorant view of print’s place in any advertising campaign. Here’s why…

Good print advertising definitely has a significant role in achieving advertising objectives. In fact, at least one study by the branding agency Millward Brown used brain scans to demonstrate that paper-based advertising and digital advertising are treated differently as they are processed by our brains. The study showed that the tangible print media left more significant imprints in brains and caused more emotional processing in subjects. These are thought to be important from a branding and ad recall standpoint.

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Topics: Digital Marketing, Traditional Marketing

Profiles in Marketing: Jeff Hayzlett of The Hayzlett Group

Posted by | Oct 13, 2011

As one of the top-level marketers in the world, Jeff Hayzlett is a published author, entrepreneur and president of his company, The Hayzlett Group. He is the former Chief Marketing Officer for Eastman Kodak and frequently cited as a leading marketing expert in print and broadcast mediums, including his TV appearance in “Celebrity Apprentice.” Hayzlett’s book, The Mirror Test: Is Your Business Really Breathing?, owns a five-star rating on Amazon.com and a seal of approval from the likes of Emmy Award-winning producer, Mark Burnett, Donald Trump and Christie Hefner, former CEO of Playboy Enterprises.

Jeffrey Hazylett

Earlier in his career, Hayzlett led an award-winning private business development and public relations firm, held senior positions at Cenveo, Webprint and Colorbus, and served in U.S. Senate and House of Representative staff positions. Reflective of his winning career, Hayzlett keeps a lengthy list of awards and honors. As BtoB Magazine’s “BtoB Marketer of the Year” and listed in Business Marketing Association’s Hall of Fame, Jeff paved his own road to success and is truly living the dream.

Q. How much of your success is accidental?

Most things in life are practiced accidents. In essence, we go through life and that’s how we learn. We learn by doing and by doing it better than before.

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Topics: Digital Marketing, Traditional Marketing, Strategy

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